Hanzade Dogan Boyner 101: Innovative E-commerce Trailblazer
Zatrun Published at February 28, 2023

Hanzade Dogan Boyner is a Turkish businesswoman, philanthropist, entrepreneur, and e-commerce pioneer. She is the third daughter of Aydın Dogan, the founder of Dogan Holding. She currently serves as Vice Chairman of the Board of Directors at Dogan Holding and is the founder and chairman of the board of Dogan Online Company Group. In this guide on, you cand find out what you need to know about Hanzade Dogan Boyner.

Who is Hanzade Dogan Boyner?

Hanzade Dogan Boyner was born in Istanbul in 1972 to Aydın Dogan and Sema Dogan. Her father, Aydın Dogan, is a Turkish businessman and former media mogul who sold his newspaper and television channels to Demiroren Holding in 2018. Her sister, Begumhan Dogan Faralyalı, took over the position of Chairman of the Board of Directors at Dogan after her father stepped down. Currently, Aydın Dogan serves as the Honorary Chairman of Dogan Holding, and Hanzade Dogan Boyner’s mother was also a member of the board of directors at Dogan Holding.

Hanzade Dogan Boyner spent her primary school years at Sainte Pulchérie in Istanbul’s Beyoglu district and completed her high school education at another French school, Saint Benoit. She chose London for her university studies and graduated from the London School of Economics. She then earned her master’s degree in business administration at Columbia University in New York.

After graduating from the London School of Economics, Hanzade Dogan Boyner started her career as a financial analyst (CMT) at Goldman Sachs in London before returning to Turkey to work for Dogan Holding.

Hanzade Dogan Boyner and Dogan Holding

Under the Dogan Online, she established Hepsiburada, a popular technology and e-commerce platform, in 2001, and Nesine, a sports betting company, in 2006. She is credited with contributing significantly to the digital transformation of Turkey’s retail sector through the companies operating under Hepsiburada, even leading it.

In addition to her own ventures, she also held various positions at Dogan Holding. From 2003 to 2007, she served as the Executive Board Chairman of Dogan Gazetecilik, which included Turkey’s best-selling Posta and Milliyet newspapers. In 2006, she also became the Chairman of the Board of Directors at Petrol Ofisi. She played a significant role in the creation of a strategic partnership between OMV, one of Europe’s leading oil and gas companies, and Dogan Holding.

Dogan Holding, founded by Aydın Dogan in 1980, operates in the energy, steel, petroleum, automotive, finance, real estate, and entertainment sectors. It is a Istanbul-based holding company. The company has been a leader in the media industry for many years but sold its media business in 2018 due to political pressures. The media group, including D-Smart, Hurriyet Gazetesi, Milliyet Gazetesi, and Posta, was sold to Demiroren Holding for approximately $916 million.

Hepsiburada and Nesine

Hepsiburada is an online shopping website founded by Hanzade Dogan Boyner in 1998, which has been operating solely on the internet. It has been voted as Turkey’s most loved brand for three consecutive years in 2011, 2012, and 2013, and was selected as the e-commerce site of the year in 2013.

The company offers customers around 130 million different product varieties across 32 categories, and it claims to blend “Silicon Valley and Grand Bazaar culture.”

Additionally, the company has launched new brands and services, such as HepsiJet, Hepsiburada Market, HepsiPay, HepsiAd, Hepsiburada Seyahat, and HepsiGlobal, and has built a “super application” ecosystem.

Hepsiburada Listed on Nasdaq is an online gaming platform for chance games that was established by Hanzade Dogan Boyner in 2006 under the umbrella of Dogan Online’s D Electronic Chance Games and Publishing Inc. Nesine, along with,,,, and, is one of the legal chance game websites still operating in Turkey.

In addition to offering members the chance to place bets, Nesine also allows users to watch matches from various sports and leagues, which have been available to viewers since November 2012 through both its website and mobile application.

Hanzade Dogan Boyner and Philanthropy

Dogan Boyner not only leads her companies but also works for the social and societal development of Turkey. In this regard, Hanzade Dogan conducts social responsibility works, particularly in the field of education, contributing to society.

Hanzade Dogan Boyner, who is the Chairman of the Board of Directors of the Aydın Dogan Foundation, continues to support activities that empower young girls and women in Turkey. She led a social responsibility project called “Dad, Send Me to School,” which contributed to the education of young girls. Additionally, she collaborates with UNICEF, UN Women, and UNFPA to organize conferences for the International Day of the Girl Child through her foundation.

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