Ralph Lauren, born Ralph Lifshitz on October 14, 1939, in the Bronx, New York City, is a name synonymous with American fashion and style. He’s not just a fashion designer; he’s a philanthropist, a billionaire businessman, and an icon who has left an indelible mark on the world. Zatrun.com delves into the life, career, and the profound influence of Ralph Lauren.
Ralph Lauren: Early Life and Transformation
Ralph Lauren’s journey began in humble beginnings, born to Ashkenazi Jewish immigrants from what is now Belarus. The youngest of four siblings, he experienced bullying as a young boy, leading him to legally change his name from Lifshitz to Lauren. His interest in fashion and design started early.
Lauren attended DeWitt Clinton High School and briefly studied business at Baruch College of the City University of New York. He was part of a community of budding designers in the Bronx, which included other notable names like Calvin Klein.
The Birth of a Fashion Empire
After serving in the United States Army from 1962 to 1964, Lauren embarked on a career in fashion. He worked for Brooks Brothers and later as a salesman for Rivetz, a necktie company. At 28, he convinced the company president to let him start his own line, giving birth to The Ralph Lauren Corporation in 1967, initially focusing on men’s ties.
In 1968, he launched his first full menswear line, naming it ‘Polo,’ drawing inspiration from his passion for sports. By 1969, Bloomingdale’s exclusively sold his men’s line, marking a groundbreaking achievement. This was the first time the department store had ever granted a designer their own in-store boutique.
Polo: A Fashion Icon
Lauren’s Polo line became iconic, and in 1971, the Ralph Lauren Corporation introduced tailored shirts for women, featuring the signature Polo player emblem. The first complete women’s collection followed in 1971. Lauren also opened his first freestanding store on Rodeo Drive, Beverly Hills, in 1971.
The famous cotton mesh Polo shirt, featuring the polo player logo on the chest, became emblematic of the preppy look. Lauren’s fashion found its way into the film industry, with costumes for “The Great Gatsby” and outfits worn by Diane Keaton and Woody Allen in “Annie Hall.”
Diversification and Global Expansion
The late 20th century saw Ralph Lauren Corporation diversify and expand. In 1978, the company launched its first fragrances for men and women, introducing Polo for men and Lauren for women. Lauren also entered the European market in 1981 with the opening of his first store in London, England.
In 1986, he opened his flagship store in the Rhinelander mansion in New York City, recreating its original opulence. The Polo Sport line arrived in 1992, followed by several additional lines and acquired brands. In 1997, the company went public on the New York Stock Exchange, marking a new chapter in its history. Lauren extended his reach beyond fashion by opening restaurants. These included “RL” in Chicago in 1999, “Ralph’s” in Paris in 2010, and “The Polo Bar” in New York in 2015.
Digital Revolution and Ongoing Influence
Ralph Lauren embraced the digital age by launching polo.com in 2000. The company’s philanthropic efforts also took center stage. Lauren’s Pink Pony Campaign, initiated in 2000, aimed to reduce disparities in cancer care. The Polo Jeans G.I.V.E. campaign inspired community service and volunteerism.
The year 2015 marked a significant change when Stefan Larsson replaced Ralph Lauren as CEO while Lauren remained as executive chairman and chief creative officer. In 2018, a grand celebration marked the 50th anniversary of the Ralph Lauren brand.
Personal Life and Philanthropy
Ralph Lauren’s family life is as impressive as his career. He married Ricky Ann Loew-Beer in 1964, and they have three children: Andrew, David, and Dylan. The Laurens have been actively involved in philanthropy, with a significant focus on cancer research, treatment, and awareness. The Ralph Lauren Center for Cancer Care and Prevention in Harlem, the Royal Marsden Ralph Lauren Center for Breast Cancer Research in the UK, and other initiatives highlight their commitment to these causes.
Ralph Lauren’s passion isn’t limited to fashion. He is renowned for his vast collection of rare automobiles, his luxurious cattle ranch in Colorado, and his exquisite manor in New York. His collection of rare and iconic cars is a testament to his commitment to preserving the finest things in life.
Ralph Lauren’s impact extends beyond fashion, cars, and philanthropy; he has shaped the world’s perception of American style and luxury. His journey, marked by innovation, creativity, and a commitment to positive change, continues to inspire and set standards for the world.
